Microsoft Power BI helps users turn data into insightful, interactive visuals — allowing for greater overall understanding and analyzation of their data.
While working on the Power BI team, my efforts were primarily focused on the marketing website. I designed a mixture of landing pages, illustrations and animations. I also lead efforts in establishing a more defined pattern library for the site which was later adopted by other Cloud and Enterprise applications including Microsoft PowerApps, Stream and Flow.
The refreshed marketing site launched in May of 2015, showcasing beautiful visualizations, a bold color palette and purposeful animations. The website was built with the intention of being informative and engaging. As a team, we created a blog, community site, additional product documentation, various landing pages and more.
Because the site was expanding so rapidly, we designed and implemented new pages very quickly. Often that meant forgoing extensive research to be able to focus instead on churning out initial designs that we later revisied with more knowledge under our belt.
As mentioned eariler, to assist with the quick growth of the site, we implemented a pattern library to keep design and development running smoothly. We took key elements from Power BI's established product ui library (credit to Bethany Heck for the original) and modified them for web marketing use.
Later on, referencing the library sped up overall production and lead to a more consistent appearance throughout the site.
A lot of work goes into a marketing site; there is no justice in only showcasing the main landing page. There was a blog, community site, additional product pages, landing pages, product documentation and more.
Below is a small collection of some of my favorite pages featured on the site. Be sure to click 'em and take a closer look.